AI is reshaping search optimization—it’s no longer just about ranking in search results, but about earning visibility in AI-generated answers.

  • We’re moving from chasing traffic, to competing for brand visibility.
  • We’re thinking about how AI crawlers view our site–not just search engine bots.
  • We’re trying to follow the breadcrumb trail through an entirely new kind of user journey.

If you successfully optimize your way into AI responses, you’ll lead what is becoming a massive adoption curve.

Here are 15 AEO tools that can help you get there.

Sidenote.

 AEO is “answer engine optimization”, LLMO is “large language model optimization”, and GEO is “generative engine optimization”. They crop up a few times throughout this article!

Brand Analyzes Pricing Main USP AI Models Tracked
Waikay Brand visibility in AI Free for monthly monitoring; $19.95–$199.95/mo AI-generated fact accuracy and brand positioning. ChatGPT, Gemini, Sonar
Ahrefs Brand Radar Brand visibility in AI Overviews and the web Free in all Ahrefs paid plans (~$29+/mo) AI overview share-of-voice insights within Ahrefs’ SEO suite. Google AI Overviews
xofu Brand visibility in AI Contact for pricing Focuses on bottom-of-funnel prompts to improve conversion rates. ChatGPT
Morningscore ChatGPT Tracker Brand visibility in AI Free 45 day trial; from $49/mo First to focus purely on ChatGPT answer monitoring. ChatGPT (GPT-4)
Ahrefs Web Analytics AI traffic Free up to 1M events/mo; $20+ paid tiers Privacy-first AI referral analytics tool. ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta
Airank (Dejan AI) AI brand entities Free demo; Contact for premium Entity SEO meets AI visibility. Google Gemini, OpenAI
RankScale Brand visibility in AI Contact for pricing SMB-focused AI SEO toolkit. ChatGPT, Gemini, Claude, DeepSeek
Mangools AI Search Grader Brand visibility in AI Free Quick, no-login AI visibility audit. ChatGPT
Cloudflare Radar AI Insights AI crawler activity Free (public dashboard) Macro view of AI traffic and bot behavior trends. ChatGPT, ClaudeBot, PerplexityBot, others
Seer GenAI Answer Tracker Brand visibility in AI Custom (consulting service) Agency-led AI answer intelligence for digital strategy. ChatGPT, Perplexity, Google Gemini
Xfunnel Brand visibility in AI Free (100 queries); Pro $199/mo Segmented AI brand monitoring by persona or intent. ChatGPT, Claude, Gemini, Perplexity, Copilot
Am I On AI? Brand visibility in AI Free (report); paid plans in dev Simple ‘yes/no’ check for AI brand presence. ChatGPT, Gemini, Perplexity
Profound Brand visibility in AI Contact for pricing AI search volume estimates and ChatGPT Shopping tracking ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus
Peec Brand visibility in AI €90–€490+/mo Simple, UI-friendly AI brand tracker for mid-market. Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.
Scrunch AI Brand visibility in AI Contact for pricing Tracks how brands surface in evolving AI conversations. ChatGPT, Claude, Gemini, Perplexity, Meta

I recently got a demo of Waikay from SEO expert Dixon Jones (ex-Majestic) at BrightonSEO, and immediately saw its value for AI brand protection. The tool works by building a knowledge graph of your brand (using inLinks data) and compares it against what LLMs understand about you.

What stood out to me was how it tackles misinformation. Waikay extracts specific facts that LLMs assert about your brand and lets you flag incorrect ones, as an internal reminder to take further action and resolve the inaccuracy—crucial for reputation management.

The AI data sources behind the tool

Gemini (both grounded/RAG data and training data), Claude, ChatGPT, Sonar

Features

  • Fact verification: The platform helps you identify incorrect information LLMs state about your brand, allowing you to track and address inaccuracies.
  • Topic benchmarking: Compares your brand against competitors across individual topics, highlighting coverage gaps.
  • Link health analysis: Evaluates the quality of sources citing your brand, not just counting mentions.
  • Real-time monitoring: Captures brand presence across different LLMs with snapshot saving in paid plans.

Pricing

  • Free plan for basic monitoring (monthly)
  • Single brand: $19.95/month (8 reports)
  • Multi-brand: $69.95/month (30 reports)
  • Agency: $199.95/month (90 reports)
Ahrefs Brand Radar helps you track your brand in Google’s AI overviews and across the wider web–both factors which will impact your visibility in AI platforms. The competitive share trend visualization is incredibly useful for showing you which brands are dominating AI conversations around specific topics.

I’ve been using it since beta launch, and constantly discover new use cases, like competitor AIO gap analysis and share of topic tracking.

It has also helped me track the impact of Google’s March Core Update on the visibility of AI Overviews–spoiler: AI overview visibility has doubled!

The AI data sources behind the tool

Gemini–Google AI overviews (ChatGPT and Perplexity support in development)

Features

  • Share of AI overview mentions: You can analyze your brand ownership of specific topics in global regions, and benchmark that visibility against competitors.
  • AI overview content excerpts: Shows the actual AI Overview text with your brand highlighted, providing crucial context about how your brand is presented.
  • Competitor gap analysis: Find instances of AI overviews that don’t mention your brand, but do mention your competitors. Then target these overviews to increase your AI search visibility.
  • Share of AI overview domain citations: Find out which brands are linked to in AI overviews–not just mentioned–with the “Domains” report. I have been using this to see how we can claw back AI overview ownership across some of our key topics, following some visibility drops after the March Core Update.
  • Share of web mentions: Track your brand mentions in titles, content, and URLs all across the web. You can even track co-mentions of certain topics. This is incredibly useful if you’re running targeted PR campaigns, to associate your brand with certain entities and boost your AI visibility.

Pricing

Free during beta for all paid Ahrefs users (will become a paid add-on later).

While most AEO tools try to boil the ocean, xofu goes deep on a single critical area: bottom-funnel buyer prompts. Powered by CitationLabs, it tracks when ChatGPT recommends your brand (or worse, your competitors) in high-intent purchase scenarios—the moments when real revenue is on the line.

The AI data sources behind the tool

ChatGPT alone

Features

  • Bottom-funnel focus: Tracks brand mentions in high-intent buyer prompts when purchase decisions are most likely.
  • Competitive ranking: Shows where your brand ranks across key bottom-of-funnel prompts compared to competitors.
  • Citation analysis: Identifies which sources influence AI mentions of your brand to inform content strategy.

Pricing

Custom pricing available on request.

Morningscore captures excerpts of prompt responses on a weekly basis.

It’s a very straightforward AEO tool, with few bells and whistles.

Like most of the tools on this list, you have to enter your brand/competitors to begin tracking.

But, unlike most of the other tools, you are also expected to input your own prompts manually–making the setup slightly more time consuming.

The AI data sources behind the tool

ChatGPT alone

Features

  • Visual verification: Provides excerpts of how and where your brand appears in ChatGPT responses.
  • Weekly updates: Monitors your specified prompts and updates results every 7 days.
  • Simple tracking: Input specific prompts and your brand details to start tracking.

Pricing

Included as part of Morningscore SEO packages starting at $49/month, with a separate AI beta access offer.

5. Ahrefs Web Analytics

Ahrefs Web Analytics is a free, cookie-less, user-friendly version of GA4–and it’s also a great LLM optimization tool.

Unlike other analytics platforms, Ahrefs Web Analytics doesn’t bury AI traffic under generic “referral” sources.

It breaks out LLM visitors as a distinct channel, showing which pages get actual traffic from ChatGPT, Perplexity, and other assistants.

You can use these reports to identify which content types consistently drive AI clicks, to prioritize your AEO efforts where they actually deliver measurable results.

The AI data sources behind the tool

All AI referral traffic (ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta, and more)

Features

  • AI traffic segmentation: Break down traffic from different AI platforms using a dedicated “LLM” channel filter.
  • Real-time AI traffic reporting: Monitor AI referrals hour-by-hour to track content performance and visibility.
  • Content performance analysis: See which pages are most cited by AI platforms and drive the most referral traffic.
  • Geographical insights: Understand where your AI traffic is coming from to inform regional optimization strategies.

Pricing

Free access for all websites, as part of Ahrefs Webmaster Tools.

Airank. He built a tool that maps the semantic relationships between your brand and other entities in AI knowledge graphs.

It uses the DEJAN methodology of querying the LLM on a weekly basis on a “Brand-to-entity” (e.g. “List ten things that you associate with a brand called [Brand Name].”) and “Entity-to-brand” basis (e.g. “List ten brands that you associate with [Entity/Keyword]”).

It’s all about seeing how AI actually conceptualizes your brand—not just where it mentions you. Other than brands, it can track people’s names, products, services, and events.

The AI data sources behind the tool

Google and OpenAI LLMs (both grounded/RAG and ungrounded)

Features

  • Entity association tracking: Maps relationships between your brand and other entities in AI models.
  • Grounded vs. ungrounded analysis: Monitors brand rankings in both grounded (search-based) and ungrounded (model knowledge) AI responses.
  • Location-specific monitoring: Customize tracking by location to understand regional differences in AI responses.
  • Brand-entity gap analysis: Identifies entities your competitors are associated with that your brand isn’t.

Pricing

You can get a free demo for 1 brand, 1 domain, and 10 tracked phrases. Contact for custom pricing.

7. RankScale

RankScale describes itself as a Generative Engine Optimization (GEO) platform designed to analyze, track, and optimize brand visibility across AI-powered search engines.

This AI visibility tool doesn’t just tell you where your brand appears—it evaluates how AI crawlers perceive your site, analyzes citation sources, monitors sentiment, and gives you actionable recommendations for improvement.

The AI data sources behind the tool

ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews

Features

  • AI site auditing: Evaluates how AI crawlers perceive and understand your content.
  • Citation analysis: Identifies which sources influence AI mentions of your brand.
  • Sentiment tracking: Monitors the emotional tone of AI-generated content about your brand.
  • Multi-brand dashboard: Centralizes tracking for agencies managing multiple brands.

Pricing

Contact for pricing.

Mangools deserves credit for creating a free entry point into AI search optimization.

Their AI Search Grader gives you a simple 0-100 score across multiple LLMs without requiring a major investment. I appreciate tools that democratize access to emerging AI tech like this.

The AI data sources behind the tool

ChatGPT, DeepSeek, Claude, Google Gemini, Mistral AI, Meta’s Llama 4

Features

  • AI Search Score: Provides a combined metric (0-100) reflecting your brand’s visibility and ranking performance weighted by market share.
  • Visibility tracking: Measures how often your brand appears in AI-generated answers.
  • Ranking analysis: Shows your average position when featured in AI results.
  • Competitor benchmarking: Analyze how your brand performs against competitors in AI visibility.

Pricing

Free access to basic features with three AI models (ChatGPT, Google Gemma, and Meta’s Llama 4). Full access to all six models requires creating a free account.

Cloudflare Radar approaches AI optimization from an entirely different angle—focusing on the crawlers themselves rather than just the outputs.

Launched in February 2025, it gives you visibility into which AI bots are accessing your content, how they’re treated by robots.txt, and overall crawler traffic patterns.

For technical SEOs, this data is pure gold.

The AI data sources behind the tool

AI crawlers and bots across the web

Features

  • AI crawler traffic analysis: Tracks traffic trends from known AI bots and crawlers across the web.
  • AI user agent monitoring: Shows which AI bots are accessing content and how they’re treated in robots.txt files.
  • Model popularity insights: Provides visibility into which AI models are most active and commonly used.
  • Data Explorer integration: Allows deep dives into AI traffic patterns using Cloudflare’s powerful analytics tools.

Pricing

Free access through Cloudflare Radar.

Seer Interactive’s GenAI Answer Tracker is a custom report you can request to be created for your brand. It grew out of their fascinating research on correlations between SEO factors and LLM visibility.

After analyzing over 10,000 AI responses, they built a tool that quantifies exactly which websites influence AI mentions the most.

This generative AI tool works by monitoring the questions and topics you’re associated with across LLM answers.

The AI data sources behind the tool

Various LLMs (specific models not disclosed)

Features

  • Brand Signals Score: Quantifies your brand’s AI visibility with a clear scoring system.
  • Source influence analysis: Identifies which websites have the greatest impact on AI mentions.
  • Category tracking: Monitors brand visibility across specific industry topics and categories.
  • Competitive analysis: Maps your visibility against competitors in AI-generated answers.

Pricing

Custom pricing, with a one-time analysis available.

xfunnel specializes in market segmentation for AI visibility, allowing brands to analyze their presence across different regions, customer journey stages, and user personas.

Instead of one-size-fits-all tracking, xfunnel segments your LLM presence by geographic region, customer journey stage, and even user persona.

This level of granularity reveals which audience segments are encountering your brand in AI—and which aren’t.

The AI data sources behind the tool

Multiple LLMs (specific models not disclosed)

Features

  • Geographic segmentation: Analyzes AI visibility by country and region—crucial for global brands.
  • Journey stage mapping: Tracks how your brand appears at different stages of the customer journey.
  • Persona-based analysis: Shows how different customer personas encounter your brand in AI responses.
  • Market opportunity scoring: Identifies high-value markets and segments for targeted optimization.

Pricing

Free (100 queries); Pro $199/mo

Am I On AI? answers the fundamental question keeping marketers up at night: “Is my brand appearing in AI at all?”

To set it up, you just input your website, select the AI model, and choose some AI suggested topics to track.

You’ll get an email that your report is in the “oven”, but it does take a little long to “bake”–ours has estimated ~17 hours (we’re still waiting at the time of writing!).

Once ready, it should show you which websites have the most influence on your AI mentions, ranked by importance, to inform your PR and content placement efforts.

The AI data sources behind the tool

ChatGPT, Perplexity, Google Gemini

Features

  • Source impact visualization: Maps which websites have the greatest influence on your AI mentions.
  • Prompt reference graphing: Shows where you’re getting the most references by topic.
  • Weekly change tracking: Monitors shifts in your AI presence with intuitive trend lines.
  • Multi-platform coverage: Tracks mentions across ChatGPT, Perplexity, and Google Gemini.

Pricing

Starting at $49/month for basic monitoring.

Profound’s USP is the AI search volume estimates it provides through its Conversation Explorer.

Using a combination of real and synthetic data, it approximates how often topics appear in platforms like ChatGPT and Perplexity.

Another stand out feature is its ChatGPT Shopping visibility tracker.

The AI data sources behind the tool

ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus

Features

  • Conversation explorer: Estimated AI search volume revealing what users actually ask ChatGPT vs Google.
  • Answer engine insights: Visibility tracking showing which sources drive AI mentions of your brand.
  • Agent analytics: Monitoring of AI crawler activity and which pages get cited in responses.
  • Multi-platform coverage: Cross-platform analysis across all major AI engines by region and language.

Pricing

Contact for custom pricing.

Peec is designed for marketing teams that need straightforward AEO insights, and recommendations.

It monitors brand mentions across six AI platforms including less-tracked ones like Llama and DeepSeek.

You can check what visibility might be strong on one AI assistant but weak on another, track custom or suggested prompts, see in-context AI mentions, and get alerted when your AI visibility changes.

The AI data sources behind the tool

Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.

Features

  • Platform-specific visibility: Breaks down your presence by individual LLM platform.
  • Source targeting guidance: Shows you which publications to pursue for content placement.
  • Custom prompt library: Creates and saves prompts specific to your business for ongoing monitoring.
  • Competitive tracking: Compares visibility against up to five competitors.

Pricing

Starter plan from €90, with enterprise options available.

15. Scrunch AI

Scrunch AI monitors how brands appear in AI search platforms like ChatGPT and Perplexity, tracking competitive positioning, content attribution, and identifying gaps that hurt visibility.

It helps you optimize content for AI through configurable user personas, keyword tracking, and actionable recommendations.

The AI data sources behind the tool

ChatGPT, Claude, Gemini, Perplexity, Meta

Features

  • Content gap detection: Identifies missing information and outdated data that prevents optimal brand representation in AI responses.
  • Source attribution analysis: Shows which content sources (first-party, competitor, third-party) influence how AI platforms represent your brand.
  • Persona-based testing: Reveals how different user profiles receive varied AI-generated brand messaging across demographic segments.

Pricing

Custom pricing based on monitoring needs and scale.

Final thoughts

These are some of our top finds when it comes to LLM optimization tools.

That said, it is possible to track your LLM brand visibility without third-party tools.

You can query various AI platforms on a regular basis with consistent prompts about your brand and industry–then document the responses in a spreadsheet to monitor mentions over time.

If you do decide to invest in a GEO tool, start small. Pick one, and focus on fixing your biggest visibility gaps first.

Further reading

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