Average Organic Traffic Benchmarks From Real Websites (June 2026)
We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic…
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9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)
I’ve spent 14 years in marketing. I’ve worked with everyone from teeny-tiny mom-and-pop shops to huge…
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100 Most Asked Questions on Google (May 2026)
1 what is today 4,870,000 2 what is my ip 2,500,000 3 what to watch 2,420,000 4 how to…
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We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
We kicked off this study by analyzing 6 million URLs, and found that schema markup is…
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Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations…
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Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic
Wikipedia plays a cornerstone role in influencing online visibility. But what about Grokipedia, the new AI-generated…
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The 100 Most Searched People on Google in 2026
Get the week’s best marketing content These are the 100 most searched people, along with their…
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Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we…
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Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)
Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see…
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I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched…
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Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the…
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96.98% of Clicks Happen in the Top 10 Search Results
How many clicks and impressions come from rankings beyond Google’s first page? To find out, we analysed…
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100 Most Cited Domains in Google’s AI Mode
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get…
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New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
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What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my…
