How We Use AI for Every Article Without Making AI Slop
Every article we publish at Ahrefs uses AI in some way. Yes, every one. (It could……
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What Is Information Gain in SEO? (and How To Add It to Your Content)
Information gain is the additional information your page contributes beyond what already ranks for the query….
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Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the…
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37 Proven Ways to Use AI in Marketing
Generative AI tools like ChatGPT, Claude, and Letaido have improved enormously over the past year. Parts…
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Vibe Coding for Marketers: A Beginner’s Guide
You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where…
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Google Doesn’t Punish AI Content; It Punishes Bad Content (331k Pages Studied)
I still have plenty of questions about how Google treats AI-generated content. On the one hand,…
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AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic…
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Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It.
At Ahrefs, we publish many data-driven posts. Publishing them is fun. Easy. And they get a…
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What is an AI Agent? A Plain-English Guide
An AI agent is a software system that uses artificial intelligence to pursue a goal and…
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9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)
I’ve spent 14 years in marketing. I’ve worked with everyone from teeny-tiny mom-and-pop shops to huge…
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9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF”…
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We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A
If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their…
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What AI Writing Tools Get Wrong (And The Stack I Use Instead)
AI writing tools make the writing part faster, but writing was never the hard part. The hard…
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Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
AI content is not bad for SEO. Google has made it clear that they evaluate content…
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AI Content Wasn’t Good Enough. Now It Is.
It’s a common belief that AI-generated blog posts are inherently low-quality and inferior to their human-made…
