The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t…
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Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms….
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15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs…
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The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get…
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I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
What are the best marketing books? To find out, I asked the speakers and panelists at…
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How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who…
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How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website….
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The 50 Best PR Pitching Opportunities in ChatGPT
We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible,…
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I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
We’re all trying to figure out the future of content marketing. Thanks to generative AI, every…
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The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
Visibility in AI search is still in its early stages, which means you’re not late to…
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You Can’t Track AI Like Traditional Search. Here’s What to Do Instead.
Traditional search tracking is built on a simple promise: type a query, get a result, and…
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What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in the…
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Answer Engine Optimization: How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for…
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Search Everywhere Optimization: 5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter…
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The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their…
