Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the…
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What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
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The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t…
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Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms….
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15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs…
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The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get…
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I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
What are the best marketing books? To find out, I asked the speakers and panelists at…
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How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website….
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I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either
We’re all trying to figure out the future of content marketing. Thanks to generative AI, every…
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What We Actually Know About Optimizing for LLM Search
When you search on the internet, there’s a good chance LLMs are involved somewhere in the…
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Search Everywhere Optimization: 5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter…
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Good SEO Plus Lazy Marketing Won’t Cut It Anymore
SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula:…
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PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into…
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How to Do an Actually Useful PPC Competitive Analysis Using AI
A competitive PPC (Pay Per Click) analysis is all about seeing what your competitors are doing…
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The Long-Form Content Illusion: Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s…
