New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
Do AI assistants like ChatGPT and Perplexity prefer to cite “fresh” content? We analyzed 17 million…
What We Learned From Studying Our Own “AI Proof” Keywords
Ever since AI Overviews began decimating clicks in organic search, I’ve had two questions on my…
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs….
AI Overviews Cite AI-Generated Content More Than Human Writing
AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve…
Almost Half of Google Searches Are Branded. Here’s Why That Matters
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the…
AI Overviews Have Doubled (25M AIOs Analyzed)
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI…
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
While AI traffic is growing as a referral source, Google still dominates by a factor of…