Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the…

Anthropic now embeds an invisible watermark into everything Claude writes. The mark is woven into the…

You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where…

I still have plenty of questions about how Google treats AI-generated content. On the one hand,…

AI search is the most consequential thing to happen to our industry in a decade… and…

Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get…

Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get…

Some of the highest-traffic pages on the internet aren’t articles. They’re tools. A grade calculator. A…

Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before…

When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO…

At Ahrefs, we publish many data-driven posts. Publishing them is fun. Easy. And they get a…

We pulled anonymized Google Search Console data from over 400,000 websites and measured how much organic…

Over the past year, I’ve been watching “crypto recovery” scammers starting to use video calls where…

An AI agent is a software system that uses artificial intelligence to pursue a goal and…

I’ve spent 14 years in marketing. I’ve worked with everyone from teeny-tiny mom-and-pop shops to huge…

Here’s how the Ahrefs international marketing team uses Agent A to automate their work. International marketing is…