How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview…
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Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we…
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10 ChatGPT SEO Tools That Help You Rank Higher
We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do…
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What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
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AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful…
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I Asked 20+ Marketers for Their Best Marketing Books. Here’s the 15 Books They Recommend
What are the best marketing books? To find out, I asked the speakers and panelists at…
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Search Everywhere Optimization: 5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter…
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How to Track Website Metrics With One Free, Privacy-Friendly Tool
There are plenty of website metrics out there, and just as many tools to track them. So,…
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AI Overviews Have Doubled (25M AIOs Analyzed)
Lately, we’ve heard murmurings that Google’s March Core Update has led to an uptick in AI…
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PPC Keyword Research for Google Ads: A First-Timer’s Guide
PPC keyword research is the process of finding the exact words or phrases people type into…
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Web Hosting Costs: Complete Price Guide & Hidden Fees for 2025
In 2025, you can expect to pay between $3–$300 per month for web hosting. But the…
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Your Competitor Doesn’t Want You To Be A Good Copywriter
A founder can have an amazing product, one they’ve refined and raised capital for but still…
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Why Eastern Europe Is A Startup Powerhouse
Embarking your entrepreneurial journey makes one painfully aware of the resources needed to create a successful…
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Why Competition Is Good for Your Startup
Why competition is good Competitors are many things, but what they aren’t is a reason to…
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The basics of defining a solid MVP
Any aspiring entrepreneur looking at the success of big tech companies like Facebook, Instagram or Snapchat…
