Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)
Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we…
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I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched…
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Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the…
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What Is an MCP Server, and Why Should Marketers Care?
MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM,…
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How to Monitor Your YouTube Video Mentions
Your brand is being talked about on YouTube right now—and you probably have no idea what’s…
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The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t…
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How to Compare Your AI Visibility Against Your Competitors
If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI…
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AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for…
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Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms….
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AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful…
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15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs…
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A vMoment of NSX Tips
I have been tweeting about NSX Tips for over an year and one of my friends…
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The Ultimate 82-Point Checklist for SEO & AI Visibility
Article Performance Data from Ahrefs Linking websites The number of websites linking to this post. Get…
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How to Audit Brand Mentions for Modern SEO
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who…
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How to Monitor and Win Brand Mentions in AI Answers
Brand mentions happen when people talk about your company online without necessarily linking to your website….
